|
Seven Secrets to Writing a Book that Sel
Sick of the Traditional Publishing Path
Micro-Genres - The Next Big Thing in Publ
The New Way to Publish
Top 7 Writers Sites for 2005
Seven Secrets of Writing a Book that Sel
Writers Conferences The best thing you
Getting on Radio Tomorrow
Getting Real About Getting Published
7 Secrets to Explode your eBook Sales
Marketing Home Business Secrets
Viral MarketingIs Your Website Infected
Interview with a writer
Publish a Bestseller
THREE Amazing No where Found Success s
Senior Authors Give Back
7 Secrets to Explode your eBook Sales
7 Secrets to Explode your eBook Sales
Book Marketing 101 for Self Published Au
Get Rid of Those Doorway Pages
How To Use Viral Marketing Tools To Expl
What You MUST Know BEFORE Publishing You
Large or Small Businesses Profit Through
Book Club Sales Increasing the Odds
Free eBook Marketing Destroying
Your Book Not in Book Stores Dont Worr
Online Promotion Beats Traditional Seven
Protect Your Ebook Files From Theft
The Most Effective Ebook Marketing Tool
Your Book and a Great Website
7 Secrets to Explode your eBook Sales
7 Vital Book Promotion Tips
7 Secrets to Explode your eBook Sales
Titles and Subtitles Sell Books
Free EBook Marketing Destroying The My
Your Book is a Business
How to Utilize Galleys for Best Results
Protect Your Ebook Files
Book Marketing 101
Index Pages: 1 2 | Sitemap |
Back To Home
|
Book Marketing
Book Marketing Plan Don't Write a Word Without It
By: Gail Richards
Your marketing plan provides an opportunity for you to consider the strategy you will take to get your book to your audience. Regardless of who publishes your book, the primary responsibility for marketing it successfully falls to you as the author. Generating your marketing plan before you write your book will help ensure that your book content, cover, publishing, and distribution all work together and support your marketing efforts.
Simply stated, your book marketing plan is your road map to success as an author. Don't make the mistake of waiting until your book goes to press before thinking about who will read it. By developing a marketing plan as soon as you have a preliminary concept and outline in place, you will be able to automatically build marketing awareness into every element of your book by:
� Targeting the specific audience most interested in your topic
� Developing content that meets their exact needs
� Creating a book that offers a unique approach or solution
� Knowing where and how to sell the most books at the lowest selling price
Potential publishers will require that you include a strong marketing plan as part of your book proposal if they are to give your manuscript serious consideration.
The depth of your marketing team and the activities you can afford will depend on your abilities, time, budget, and goals. Your plan needs to include:
� Clear strategies and promotional activities to reach your target market(s)
� Compelling printed and electronic sales materials that speak clearly and directly to your audience(s)
It is critical that your book marketing become an integral part of marketing your core business to help you sell other products and services. Take advantage of the contacts and activities to promote and sell books. In turn, this will bring added credibility and visibility to your core business.
Here are some questions to consider about marketing your book:
1. Who is my target audience?
2. How can I create a book that resonates with my audience?
3. How can I reach my markets within budget?
Specific answers to this question will require in-depth planning, but keep in mind that selling one book at a time is slow and expensive. Instead, look for strategic alliances and other cost-effective activities to sell in volume to the places where your audience clusters. And remember to assign definitive deadlines, budget, and personnel to help turn your dreams into reality.
By developing your plan early, you can have all of your marketing activities ready to roll out before your book comes off the press. You will be able to make a great first impression and take full advantage of your all-important publication year.
Your marketing plan will start with an audience and competitive analysis. Then it will go on to consider your positioning, your author platform, and the place where you'll sell your book. The plan finishes with focused activities along with a budget and timetable.
Copyright (c) 2007 Gail Richards
|
